What if you could gather market intelligence in less than 60 seconds with your PDFs?
The history of infographics is a humble one. Around five years ago, web content marketers realized that the traditional content marketing methods that used to work before are no longer as effective then. They noted the ever shortening attention span of people, wherein it had become even shorter than a goldfish’s. Thus, these professionals turned to one thing that attracts attention more than anything else: imagery.
As part of your content marketing efforts, your company decided to generate content that matters to your target readers. This content may be in any form – text, videos, photos, sound bites, even live broadcasts and recorded publications. All of your marketing content has one goal: to attract people into your company, ultimately leading up to a purchase.
Your Employees, Your Best Endorsers: How Your Own Team Can Complement Your Digital Marketing Efforts
Starbucks prides itself in its people. The mammoth coffee shop has made a name for itself by training their baristas to be extra accommodating and friendly. These baristas make the coffee experience of their customers a truly memorable one. They don’t simply take the orders of their customers; rather, they create relationships with them. They remember the stories of each customer, and they ask them how they’re doing. It’s not just the simple pleasantries that happen here – it’s an actual concerted effort of these baristas to make sure their customers feel loved and remembered.
It does not really matter what type of product you’re selling. You could bake the best sans rival ever in your home town. You could offer music lessons for kids aged three to seven. You could offer the most reliable trucking services for families who wish to move their homes from one city to another. Hey, you could even be a well renowned web developer who just released the most trending game since Flappy Bird.
Milliennials have taken over. Yes, these young 18 to 30 somethings have taken the driver’s seat and have seized control. At home, in the professional world, Hollywood, sports, and at times, even politics, individuals belonging to this age group have reached the peak of their growth and dominance. They’ve become ripe to perfection, ideal to take on the world and spend a long time at the top.
Walking into a bank may seem like a serious and mundane activity. For most of us, we see a bank as a place for transactions regarding money and credit. In addition, bankers are seen as very corporate, from the way they are dressed up to the way they utter their words. All banks hold themselves to a certain degree of seriousness, and for some of us who are not used to it, places like these suddenly become unattractive and intimidating. This is what the good banks do. But what the great banks do differently is simple – they go beyond this image and do everything with a smile.
The process of creating wonderful and engaging marketing content is fun. It gives you the opportunity to set your business apart from its competitors, with the use of creative ways to promote your products. It sure is fun, but it is quite challenging as well. In fact, maintaining a well oiled content marketing machine could be such a drag, often causing brain drain among the members of the marketing team.
The general trend of businesses is that they try to generate as much new business as possible. That is, brands attempt to introduce their products and service to people who haven’t used them yet. While it may be true that new sales definitely help a business grow, it is also true that existing customers also play a huge part. In fact, it’s not the new customers that usually rave about a company’s product or service. Rather, the long-term users, the loyal customers do the “word of mouth” marketing for a company.
There is this popular belief that if customers are able to solve their problems about a product or service without the need of contacting the company, then these customers are more satisfied, and most probably going to stay loyal. This push for self-service is very much effective on two fronts. First, customer satisfaction is increased when there is no more need to call or message the customer service department in solving an issue. Second, the company saves time and resources, since it doesn’t have to take so many queries or complaints via the customer service desk..
Your business can draw attention in more ways than one. The marketing landscape has become so vast and comprehensive that businesses have concocted creative ways to get the word out about their products and services. From social media integration and blog postings to Super Bowl halftime advertisements, the different marketing methods have always yielded different responses from the audience.
Different age groups attack online content differently. They consume content depending on their nuances, which are primarily influenced by their age. This is notwithstanding culture, race, religion, and other classifications. Thus, it is needless to say that a one-size-fits-all format for marketing content simply won’t suffice. Way back when, one or two standard formats can cater to people across age groups. Now, that could not be farther from the truth.
Think of digital content as a huge mall. It has different establishments that cater to different groups of people. It has the usual supermarket for family’s grocery needs. It also has the high end boutiques for those who can afford buying there. Thrift shops also abound, where wise spenders love to drop by every time. To add to this, the department store has pretty much everything a child needs – clothes, school supplies, toys. Spaces are also dedicated for the needs teenagers, adults, and the elderly. Of course, let’s not forget all the delectable food and drinks offered by establishments, which are again further sorted according to price, cuisine, type, and popularity.
The best way to make your business successful is to make it attractive towards investors and clients. Sometimes called powerful offering, this strategy involves investing towards the overall attractiveness and appeal of a certain product or service, in order to encourage investor and customer patronage.
Content marketing these days is a battle of substance and form. Substance and form work hand in hand with products that appeal to the general public – from fast moving consumer goods (FMCG) and other items that people consider as “everyday things.” It’s quite easy to build content around products and services that the average Joe uses.
Digital content marketing has become so rampant today to the point that it seems that everyone is already doing it. Through the use of digital publications such as flip books, companies are able to transition seamlessly from printed marketing material to the digital format. While it may be true that most, if not all, businesses have had experience on marketing in the digital space, it is also true that many resort to an unorganized, scattered approach. Some companies think that getting their content out in the digital world is enough. This cannot be farther from the truth.
Your business’ content marketing strategy is a delicate object. Much care and attention must be given to it if you want it to achieve your desired results. Think of your strategy as a “strainer” that attempts to filter as much “water” as possible. Water, in this case, is the entire consumer market, composed of your target market and markets which are not your concern. Your content marketing strategy “strainer” separates the consumers you consider as your target market from the ones that you don’t. In the end, you leave all the rest behind, and just focus on the ones that your strainer caught.
Try to meet with today’s brand marketers and you will hear a lot of overlap between digital marketing content and social media. Many of even the most seasoned branding professionals confuse the two and wrongly equate one to the other. For instance, how many times have you thought of using social media to share your latest marketing content?
Text-based content gives your business’ marketing strategy the substance and “depth” it needs. Today’s consumers are more demanding; they are not satisfied with motherhood marketing statements and generalized claims. They want facts and accurate information to support the business’ claims. This is where text based content does so well; through well explained write ups, businesses get to pitch their claims and get a shot at closing the sale.
A few seconds – that’s pretty much how long companies have as a window to do everything they can to sway customers in their direction. Within these precious seconds, businesses have to show the worth and the benefits of using their products and services. In this very short span of time, companies have to plant the idea in their customers’ heads that yes, they bring the solution to their need or problem. This moment of attention is all that businesses have – and that one moment could spell the difference between a closed sale and one that was never meant to be.
Very few marketing professionals have become successful right from the get go. They all know that in order to experience sweet success, they have to go through some failed attempts first. Some of these may involve botched projects, rejected proposals and even neglected final publications.
Consider these three marketing stories:
We’ve seen many companies transition smoothly from traditional marketing content towards electronic or digital format. Through years of work and experimentation, companies have successfully moved towards promoting their key products and services through the online and digital space.
Many businesses believe that creating the best product is the sure fire way to attract customers. Deciding what ‘best’ means could be the tricky part. Companies might do a thorough study regarding a product’s effectiveness. In order for them to tell the world that their product is the “best,” evidence should be available to back it up.
Expanding your business’ client base should be at the top of your priority list. The rule of thumb is that if you think you have exhausted your target market, it only means that you have not searched hard enough. This is especially true in an industry that is almost a “perfect competition” (competing businesses offer essentially the same product to customers), where it is immensely difficult to rise above competitors.
Who doesn’t love browsing through colorful catalogues? The consumer in us is always looking for the best deals for our favorite products. These may include food, electronics, clothes, and even movies and songs. Skimming through wonderfully designed pages of these consumer products makes the shopping experience such a treat. What’s even better is that when the catalogue is published electronically (through a flip book), shoppers love the interactivity even more.
Businesses understand that in order to keep things running as smoothly as possible, they have to have their workforce motivated and inspired. Owners and top management recognize the significance of the entire workforce – from top management all the way down the corporate ladder to the rank-and-file employees. This is especially evident in companies that stretch across geographies, ethnicities and cultures. Needless to say, businesses have to devise a way in order to communicate properly and effectively internally.
It’s a known fact that there is a specific market segment that likes to keep things as traditional as possible. These are the people who belong to the above 45 demographic – people who were born before the 1980’s. These people are still a huge percentage of the workforce, and this specific demographic earns a substantially higher amount of income compared to their younger counterparts. Needless to say, even though the focus of marketing content is now in the digital and electronic format, businesses still need to find ways to attract the traditional-minded target market.
Selling is a disciplined kind of art. The craft involves a specific type of confidence, and salespersons know that this confidence is developed through repetition. The art of selling has been for thousands of years, but the rules of the game have remained the same.
Getting the word out that your product is now available has become extra tricky these days. In today’s marketing world, companies don’t just settle for marketing content that simply informs. Rather, they also want to convert actual leads. For instance, a newly released make-up line can be showcased in a way that not only reaches out to the target market, but also gives the target market the easiest and most convenient way to place an order. Sometimes, this simple change in the marketing’s paradigm spells the entire difference between a successful marketing campaign, and one that falls miserably short.
An online catalogue is the here and now of marketing. On its stunning and majestically colored pages, your readers get to see your business and what it has in store for them. But this time, your readers are viewing your portfolio through a PC, laptop, mobile phone or tablet.
EBooks have been around for quite a while. They have gained popularity because of the dawn of the internet and digital age. People have worn their patience thin with dusty paperbacks whose pages become old and yellow after a few years. They could no longer take it when their books’ pages get accidentally ripped off, or when they have too many books stored in their shelves. In addition, if people wanted to cite something important from the books, they either had to mark on the page, or worse – fold it. People simply looked for a better reading experience, and EBooks seemed to answer that call.
Marketing is essentially creating some “space” where you can let the world know your business and what it can do for your target clients. It’s the sacred “space” of every business where the ultimate aim is to reach the right crowd and turn these potential clients into actual customers. In the end, your business sells and earns a larger profit. Marketing has always been a game (and a struggle) of becoming – and more importantly, staying – relevant among your competitors.
Visual appeal – that is the one great thing that an online catalogue must possess in order to gain some traction. It’s customary for businesses to produce their own catalogues, but are they doing it the right way? We see printed catalogues gathering dust simply because they appear unattractive and irrelevant – especially in this digital age.
Flip books have certainly caught the attention of publishers and readers alike. On one end, publishers cannot stop raving about the endless possibilities that they can put into a flip book project. They work hand in hand with marketing arms of businesses in order to publish the most engaging and attractive flip books yet.
Visual feasts – that should be the way readers describe your marketing content. The moment they lay their eyes on your material, readers should immediately be drawn in. The attention span of the average reader is as short as ever, and in less than 7 seconds or so, they turn away from uninteresting things, in search for the things that are.
You may have heard that flip books are slowly taking over the content marketing space. Yes, flip books are those colorful and attractive digital publications of any reading material. A casual reader of a flip book is taken into a new reading experience. For instance, flip books contain videos, sounds, and other effects that traditional books and magazines obviously do not have.
Large businesses have both a blessing and a curse working for them. Let’s begin with the blessing, so we can start off positively. Large, multinational corporations have an abundant source of funding for all of its operations, including marketing and promotion. These companies realize that their sales depend primarily on the impact that their advertising makes in the market. Thus, it is not hard for them to allot budgets, much to the delight of their marketing arms. They can be as creative as their budgets allow them to be.
Flip books are fun to read. They’re those digital publications of the reading materials we usually see. Their popularity has surged over the past few years, primarily because we have also entered the age of gadgets and social media. Right now, everyone wants to share, comment and react to everything they read. Flip books provide this interactivity, not to mention top of the line media elegantly embedded into each page.
It can be quite a daunting task for some people to start creating flip books for their businesses. In case you are not familiar with them, flip books are those colorful and bright digital publications of magazines, brochures, newsletters, marketing material, and so on. These sophisticated reading materials make reader engagement a top priority, with several characteristics to reflect the readers’ preferences in this day and age. From embedded animations and media rich publications to social media integration, flip books are slowly becoming a force to be reckoned with.
You may have seen your share of flip books used as marketing materials. These are digital publications of reading materials used by companies to have a more dynamic and striking impression to readers. Many flip books are published also for research and discussion purposes. Distributed to hundreds or even thousands of delegates, flip books are used as digital material complemented by a speaker or host. In both examples, the flip books are successful since they achieved their intended purpose – to provide value-added information, while retaining readers’ interest.
Businesses must regularly update their marketing strategy to reflect the signs of the times. Gone are the days when simple printed materials are enough to tap potential customers. Clients have realized that they have the ultimate power to patronize any product. Therefore they are constantly challenging businesses to impress them with their marketing strategy. In 2016, things are no different. The ultimate goal of a marketing strategy is to gain attention and convert leads into actual sales. One certain aspect has changed, though – customers are becoming more and more tech savvy. In turn, so should the marketing material.
Flip books are digital versions or publications of any reading material. These are fun, colorful and dynamic online reading materials that have risen in popularity over the past five or so years. Many businesses have veered away from printing marketing paraphernalia and shifted their focus instead on digital format. The advantages of this shift can be monumental, especially in wide scale production.
The shift to micro-sites has been quite dramatic in the past couple of years. Businesses are slowly realizing that sometimes a full blown website is not the ideal way to promote a specific product or service. Their official website may contain too much information, therefore taking away the spotlight from a single topic. In order to correct this, companies now use micro-sites to return this spotlight to events, promotions, and products that need special attention.