Well folks, this is your golden opportunity to let your dream materialize. Don’t let your dream marketing dream become just that – a dream. Flip books – no matter how complex they appear in design – are relatively easy and quick to produce. Moreover, they’re much easier and cost efficient to publish. Ultimately, it all boils down to your desire. Before making your own flip book, here are a few pieces of advice.
- Have a conversation with your readers.
- Be a perfectionist when it comes to content.
- Make sure your flip book can stand on its own.
- Embed links to your social media accounts.
- Don’t go overboard with the design; content is still king.
Your flip book is a sure fire way to get your readers involved in meaningful conversations with you. This can be done by giving your readers a chance to share their thoughts. Think: your flip book should not be a one way street where only your business has the chance to share ideas. Your readers’ ideas are much more important. Allow them to leave comments, post their reactions and overall sentiment directly on your flip book.
In the same way that you make sure that your final printed marketing materials are error-free, you should also be absolutely certain that your final digital flip book is proofread and checked down to the very last detail. There are many proofreading tools you can use to help you discover hard to spot errors in punctuation and overall flow of thought.
Specifically, your flip book should be able to represent your company without the help of other sources – i.e. your business’ website, printed materials, or even your sales persons. This goes without saying that your flip book should be accessible without the need of an internet connection. Ensure also that iOS and Android devices can view your flip books properly. That way, your content and design efforts will not go to waste.
Your company’s social media accounts are a nice way to add additional information that your readers may want to know. Social media icons can be embedded into any flip book, giving you the power to redirect clients to your updated Facebook, Twitter, and Instagram pages. This is also a nice way for readers to come together and meet one another.
It’s nice to have exciting animation, cool transitions and unique themes or designs. Add all these to your flip book. However, your content is still the most important thing. Make sure your content is well written. Most importantly, ensure that your content sounds professional, but friendly.
You’ll love flip books, trust me. They’re fun, they're exciting, and most importantly, they’re engaging. Just remember these five tips and you’re good to go.