Maintaining Momentum: How to Keep Your Content Marketing Campaign’s Spark

The process of creating wonderful and engaging marketing content is fun. It gives you the opportunity to set your business apart from its competitors, with the use of creative ways to promote your products. It sure is fun, but it is quite challenging as well. In fact, maintaining a well oiled content marketing machine could be such a drag, often causing brain drain among the members of the marketing team.


So how do you keep that content marketing fire burning? How do you keep publishing engaging content without appearing repetitive? More importantly, what’s the secret to not sounding pushy or overly aggressive to sell?

Inspiration is the key to maintain a content marketing campaign. However, concrete steps also have to be done to keep producing exciting content. Here are simple tips you can follow to do just that.

  1. Expand your “raw materials.”
  2. Content marketing is all about churning and grinding ideas and concepts and turning them into tools that help promote and sell company products. For instance, digital publications can be used as eBrochures, eBooks, etc. to help explain a product’s benefits and selling points.

    Reading up on your industry is a given; you’re expected to know the ins and outs of the industry your company belongs to. DON’T STOP HERE. It’s also key to read up on other fields; readers will appreciate a content marketing publication that touches on several disciplines and topics, not just the main one.

    For instance, content marketing materials focused on selling tennis rackets may also tackle physical fitness and even fashion. Incorporating these other disciplines into your marketing content puts your material at the top of the food chain.

  3. React to viral news and features.
  4. The good thing about social media is that it has the uncanny ability to let the world know the hottest and most trending news. For instance, how many seconds did it take for everyone to know that Peyton Manning has announced his retirement? Perhaps it took less than a minute for the word to spread in Facebook and Twitter.

    Use this as an opportunity for your company to be part of the conversation. A good photo with a short write up about the company’s stance on the specific issue is ideal. Not only will your company’s post be seen by many readers, but it will also be viewed as relevant and “in the know.” Hopefully, your business’ trending post will link readers to your other content marketing materials.

  5. Interview niche experts and influential people.
  6. Your business will benefit the most if it is associated with the most trusted and respected names in the industry. Have a good old interview with an expert recorded on video, and have a fun write up posted in your digital content (i.e. flip books). Your readers will love it that your company is rubbing shoulders with the industry’s best.

These are three simple ways you can explore in order to keep the content marketing flame alive. Yes, the process is a challenge, but once you surpass it, the benefits to your company will be endless. Explore these opportunities today.

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